Experience ‘19
Every year since 2012, my team has created the branding, theme, and production for our annual conference. In the time that I worked at Medallia, the conference grew from 100 users to 2,500+ attendees. Last years theme was all about keeping pace with customers and acting fast.
My Role: Creative Director and some design work
The Team: Our in-house team created the brand guidelines and logo for the event. We then worked with various agencies to keep the look consistent throughout the event, including production, motion graphics, fabrication, and event agencies. We also worked very closely with our Product and Product Marketing teams on the product expo space design and requirements.
Highlight reel that shows many of the production elements we created for the conference.
Branding theme board
Concepts for Medallia Product Zone and partner booths.
Brand moments: wellness areas, swag store, registration & photobooths.
Medallia demo area organized by product
Motion Graphics created for main screen
Ambient animation as attendees are taking seats
10 second count down