Employee Experience Campaign

We launched this campaign to connect with HR buyers for the first time. Medallia’s unique value proposition was helping employers fully understand their employees, far beyond just doing an annual survey. We knew the copy and creative would need to be eye catching to make a splash in the HR space.

My Role: Creative Director, messaging, and some design execution

The Team: Our in-house team and a couple of our creative contractors worked closely with Product Marketing, Sales and our Campaigns Team to align on message.