Powered by Medallia

Partnering with our customer marketing team, my team delivered a “Powered by Medallia” campaign to showcase the stories of Medallia’s customers. We chose to tell the stories not from an executive, but from a “front line” point of view — focussing on the real impacts to individual consumer experiences.

My Role: Creative Director

The Team: In-house Art Director and Designer responsible for creative work. We worked with a production agency on the video testimonials. We also had to get buy-in from our customer marketing team along the way.