Website
As Medallia scaled from 100 to 1500 employees, and from a hospitality industry focus in the U.S. to selling across all major industries globally, the website went through three major redesigns and constant iteration. Through all these updates, my team took a data-driven approach and worked with Medallia’s customers and customer-facing teams to map the buyer journey and guide prospective customers along the path.
My Role: Creative Director and some design execution (homepage).
The Team: Worked with one agency on the photoshoot and another (web-focused) agency on some of the the core templates. Our in-house designers took over most of the website design after the initial refresh. Also worked closely with our Demand Gen team on website goals and SEO strategy.
For the new homepage we focused on people more than feature detail, and Medallia’s unique ability to anticipate and address customer needs. For the 15 industry-specific pages, we did our own photoshoot to create an ownable and consistent look.
